Britain’s biggest beer festival takes place this week from 3rd to 7th August 2010 at Earls Court, London. The Great British Beer Festival (often shortened to GBBF) is a yearly beer festival organised by the Campaign for Real Ale (CAMRA
GBBF is styled as the “biggest pub in the world” and offers around 450 beers from British breweries, as well as around 200 foreign beers from countries including Belgium, Germany and the USA. Traditional British cider and perry is also available. The festival is completely staffed by unpaid volunteers, around 1000 of whom work at the festival.
Organisers are hoping for a bumper event as ticket sales this year are up by 32% on last year. Which means that the attendance will be well over the 64,000 thirsty people that turned up in 2009.
Louise Ashworth, head of marketing at the Campaign for Real Ale (CAMRA), said: “Across the UK, CAMRA beer (and cider) festivals have continued to report record attendance figures and increases in sales. And with our own research showing that 50% of pub-goers have now tried real ale and cider, this August at Earls Court will be an exciting time for brewers to come together and champion our national drink.”
At Waitrose, sales of bottled ciders and ales have risen 30% year on year as customers are trying out new producers. We have a fantastically rich heritage of cider makers and people seem to want to reach out and try local and national ciders.
View all the listed ciders and perries available at this years GBBF.